We harvest seaweed from Iceland's pristine shores and carefully process it into healthy, wholesome food products. During processing, products are dried at low temperature to prevent loss of valuable nutrients. An independent laboratory, Syni Laboratory Service Ltd., analyses our products to ensure they meet high quality standards.
Our aim is to revive a centuries' old cultural tradition of using
flavourful and wholesome seaweed as part of the Icelanders'
regular diet. The consumption of seaweed developed from the same need as
the use of Iceland moss and angelica: a shortage of flour made seaweed a welcome additive when making oatmeal and bread. This usage became an important part of the Icelanders' diet, joining other traditional foods such as blood pudding, singed sheep heads and cured shark.
Icelanders were very fortunate that knowledge about utilising seaweed arrived to their country with their Irish ancestors.
Eyjólfur Friðgeirsson, owner of Íslensk hollusta ehf receives an award from The Federation of Icelandic Industries for innovative and original products.