Internet
saves the radio star
27.
October, 2002
I always seem to be missing out on quality radio programming. Either
the schedule for the material I am interested in does not suit me or
I forget to check the listings for the reruns. In any case finding the
thirty minutes of peace to listen to a good radio programme are hard
to come by.
After all, you can't pause the programme when the phone rings or your child
needs attention. The answer to this could, of course, be that I would
be able to listen to radio programs when it suits me (for a reasonable
fee, of course). Most radio stations now broadcast their programming
online and it serves to make their programming available world-wide.
Perhaps the next step is offering radio on demand, where users can access
and search a comprehensive libraries of radio content belonging to one
or more station or even individual producers.
All that wonderful stuff just lies there
The BBC allows users to listen to
recent programmes online but I believe that the radio stations can do
a lot better and reach audience who simply do not have the time or the
inclination to follow pre-arranged scheduling. One example of a radio
station that could benefit enormously from is the Icelandic state run
national radio, RÚV. It is by far the
biggest producer of quality radio content in Iceland and already it
offers some of its recent programmes on its web-site. I have produced
some twenty radio programmes for RÚV and in the progress I got to know
the wonderful library of vintage radio programmes which is stored at
RÚV´s library on large reels of magnetic tape that look increasingly
frail as they get older. These tapes date back to the fifties and contain
hours and hours of classic material, be it music, entertainment programmes,
plays, educational programmes, readings from famous literary works and
so on and so forth. And while the ever-helpful library staff will help
you to find what you are looking for, the tapes are hard to handle and
of course they can't be taken out of the library. So this material is
inaccessible to most. And like it or not, it is eroding along with the
magnetic tape.
Who said it was easy?
The cultural and educational value that could unlocked from this back
catalogue placed online and made accessible for users is tremendous.
If it is done right the cash strapped RÚV, and such producers of quality
radio material could find themselves a new source of revenue and save
a whole lot of cultural gems in the progress. Moreover, this could give
these institutions a new sense of purpose. The benefits of creating
an online library of RÚV´s back catalogue can include:
- Increased availability of quality of new and vintage radio programming
- New source of revenue for radio stations
- This is especially relevant for cash strapped public broadcasting stations
who own the best material anyway
- Better service to an audiences that value personalisation and convenience
- An incentive to digitise and thus preserve older material that is currently
stored on fragile magnetic tape
Let's not fool anyone, organising and digitising a half a century worth
of back-catalogue will be hard and expensive work. The storage space for
all this material is not free, far from it (although prices for digital
storage are falling fast). Barriers to usage might include the lack of
a convenient payment system for users and the limited (but fast growing)
adoption of high speed connections. Some would object to pay for material
produced by public service radio stations which are already funded by
public money. Some vintage material will not be sought out by modern day
consumers. Last but least copyright issues may come up but one would assume
that copyright-owners would realise that their work is worthless if it
is not accessible. The convenience factor, the "necessity" factor
(ie the need to preserve vintage material) and advances in Internet technology
should prove a counterweight to all of these and other difficulties.